a storyteller and Dreamer
who has 7 years’ experience in digital and social media, corporate communications, video production, Journalism and entrepreneurship in the digital space.
With technical expertise, vast experience and a hands-on, positive approach to problem solving and creative solutions, Kareem is committed to a learnings-based model which will ensure best-in-class content, practice and methods in business, as well as individual and team development.
Kareem is currently occupying the position of Lead Storyteller which is responsible for providing a 360 approach to client positioning, campaigns and strategies, ensuring the development, awareness and recognition of our client brands.
Kareem is also responsible for the Ideation Factory, a new think-tank to work across all sectors, to provide strategic support and enhance the client servicing experience at APCO Worldwide.
Kareem is founder of the ‘Dream With Kareem Farid – بحلم مع كريم فريد’ initiative, a social media campaign created to empower and enable Arab youth.
As an entrepreneur and self-confessed tech obsessive, Kareem wanted to help young individuals in the Arab region who had the ambition and talent but lacked the technical expertise, skills, experience and equipment. Those many individuals who had dreams, but needed practical help and encouragement to realize them.
Having worked as a journalist and reporter across the region for ﬁve years, covering a wide range of subjects on the ground including the war in Gaza, Kareem launched his own multimedia agency in 2014 before moving to Dubai earlier 2016.
with over seven years of experience in journalism and media, Kareem moved from traditional media into the digital space through his own start-up production company before setting up and heading a production and storytelling division within a multinational corporate in Dubai.
Kareem takes a non-traditional approach to providing digital solutions, and is highly entrepreneurial. His varied background supports his diverse skillset, and he is driven by the desire to bring change and see things from a fresh perspective.